35/51 PROJEKTE

First Floor

Second Floor

The Lowered Ceiling

The Screen

The Accent Wall

The Accent Wall

Projekt: BMW Shenzhen 4S dealership

Client:
BMW Brilliance Automobile
Location:
Shenzhen, China
Program:
Retail Stores
Area:
5500sqm
Time:
Apr- July 2012
Status:
Completed
Partners:
Binke Lenhardt, Hao Dong
Team:
Crossboundaries,Beijing
Collaborators:
BMW China design team
Photographer:
Hao Dong

This project uses a system based on three groups of elements, charged with a visual appearance to define or enhance functions: lowered ceiling, accent wall and screen unify the given fractured space. When combined with the other elements a new dialogue is formed.

elements define and unify

A clear distinction between corporate showcase and customer service was made. The general layout is determined by BMW's architectural standards, the first floor is for exhibition and above lies the customer VIP area. Providing a combination of large open areas and smaller enclosed private spaces, a specific material and colour palette is pre-assigned.

The main challenge is the creation of a "new" design within the predefined visual identity of BMW with the prime objective to make a welcoming and exciting space for customers with a strong focus on enhancing BMW's visual identity.

Each group of elements can be adjusted in shape, pattern or colour for a unique application. Lowered ceilings, with four types of lighting, add to a warmer and more inviting environment. Accent walls of patterned Perspex, act as a backdrop to divide areas. Screens of square aluminium extrusions, separates spaces while maintaining strong visual connection.